Built by an athlete who wanted a real plan — not another generic app.

I train. And like a lot of people, I wanted a genuinely good training plan — one built for my level, my goal, my schedule and the equipment I actually have. What I kept finding instead were apps that hand you a generic plan, or just a place to log sets, and call it coaching.

So I built the coach and the plan I wanted for myself: structured, progressive, and adapted to me. It turned out plenty of people needed exactly that — stuck with the same mediocre apps. So I opened it up.

That's the whole story. No growth-hacking origin myth — just someone who does sport and needed a good plan, for himself and for everyone else who deserves better than a templated workout.